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Written by: AdvisorFlow & HeyAdvisor
For many people, welcoming the new year brings resolutions and many advisors are looking at ways they can improve their business. With technology coming more and more to the forefront, it’s no surprise that a lot of advisors are considering which software they should implement in 2022. Many advisors focus on their prospecting process and how they are able to attract new clients. However, both client retention and client engagement are critical and equally, if not more, important for a successful business.
When we look at client engagement, it’s helpful to look at the client journey to identify the different opportunities where you can leverage technology to engage your clients.
When someone becomes a client, begin the onboarding process. This lengthy process includes completing paperwork and gathering information to create a financial plan. Making this experience both engaging and efficient for the client can set the stage for the type of service you offer. Leveraging platforms such as AdvisorFlow will help you implement a digital onboarding strategy that can reduce client churn rates, save you and your clients time and help you understand your client’s desires and expectations. The information gathered is critical to building trust.
It’s typical for advisors to do a lot of wealth planning for their clients within the first year of the relationship. The biggest mistake advisors make during this part of the process is that they focus too much on implementation rather than taking a step back and educating their clients. Educating your clients on financial topics and giving them the information to make key decisions will increase engagement and benefit your long-term relationships. Leveraging relatable and credible content sources such as HeyAdvisor allows you access to branded videos and infographics you can send directly to your clients.
After the first year, most clients fall into a regular client meeting process where advisors meet with them 2-4 times a year, depending on their client service model. The question is: what technology are you using throughout the year to keep your clients engaged in between meetings? At a minimum, you need to have a client portal and/or allow your clients to have access to statements and other key documents 24/7. Just knowing that they can access what they need when they need it increases client retention. Connecting on the major life events of your clients also keeps the human element alive. Are your clients welcoming a new baby? Send them one of the HeyAdvisor’s pieces on wealth planning opportunities available to new parents. Or, have you identified an opportunity for life insurance? Send them a digital survey through AdvisorFlow to effortlessly re-engage clients and collect information in the process. Little touches like this keep the relationship personal while also allowing you to take advantage of technological advancements.
New technology can be overwhelming at first, with so many options offered to advisors, it can be hard to decide what to implement next. Focus on choosing technology that enhances the client experience; this is where you will make the greatest impact in achieving your business goals.
AdvisorFlow is a digital software for all financial advisors. We simplify data gathering for financial advisors while enhancing the client onboarding compliance experience. Looking to automate financial data seamlessly? With Advisor Flow, the need for tedious manual inputs are put to an end. You can digitally bring client's information directly into one location. On average, our clients save hours every week with the pre-built integrations to the largest financial institutions.
HeyAdvisor is a digital content library that financial advisors leverage to connect with their clients. The highly engaging educational library of videos and infographics is white-labelled with advisor branding and can be integrated into email marketing campaigns, websites, client portals and social media. The intuitive library is grouped by life events making it easy to add value to the client relationship at times in their lives that matter most. Review our plans here.
